Usability or Loseability… you choose!

The importance on good website usability is vital to any business in any sector that wants to sell products/services through their website.

If the user cannot find what they are looking for then why do you even have a website? The most appealing sites on the web do not have the best usability, this is a common trap most people fall into when designing websites. Websites that rely on stumble in shoppers do not and can not thrive  against competition.

Start converting those clicks into sales today and realise the potential of your website now!

http://bit.ly/4EOC7Y

Advantages of Paid Internet Advertising

Did You Know….

A search on Google for “Laptop Bags” will return over 20 million pages of results, within 14 days 500,000 people typed “laptop bags” into Google. Out of the 500,000 users that searched “laptop bags” a staggering 70% never navigated further than the first page of results, By optimising your paid internet advertising campaigns you are potentially reaching 40% more users than your competitors. The retailer in this test only paid when a user actually clicked through to his website, he paid in total £25.51 across all keywords to receive 384 visits to their laptop bags site in 14 days from the launch.

Another amazing statistic about Google:

Google UK receives 89% of all internet traffic in the UK, so my question is WHY are people still turning their backs on this kind of advertising with all this evidence.

Consumers ignorance towards 21st century advertising

Why is it that in the 21st century businesses are still using advertising and marketing techniques that are centuries old?

I was talking to a gentlemen only the other day at a networking event about how using Google Adwords he could triple (If not better) his overall sales/orders on a monthly basis. His reply was that he could receive more sales/orders in a week by taking out an ad in his local newspaper than by advertising on the internet for a whole month. When I asked why he thought this he simply and calmly replied “Well, nobody uses the internet to buy stuff do they”. I am absolutely bemused that companies are surviving in this economic crisis with this dim view towards what is clearly the best tool in business today (The Internet that is).

This is not the first time I have come across this scenario as I am regularly talking to businesses about there advertising and marketing plans as I myself work in this industry ( www.curomarketing.com ). As soon as you mention you are an advertising agency the immediately jump to the conclusion you are a con artist and its not possible to make them money by advertisng their products/services on the internet.

Please let me know what your view is below in the comments section, Thanks.

www.curomarketing.com

Website Usability reports

Curo Marketing are offering their website usability reports for a discounted price to all businesses which predominantly offer their products/services online.

Curo Marketing understand that your website could be the reason potential customers are straying towards your competitors. Did you know that 85% of baskets are dropped before users even get to the checkout, to stop your website becoming another statistic do not hesitate to contact us and speak to one of our usability experts today.

www.CuroMarketing.com/usab.html

What Curomarketing Offers

Curo Marketing offer Professional Pay Per Click solutions to a wide variety of businesses in various industries. Curo Marketing have the experience and expertise to help any business gain a better Return on Investment (ROI) on your adspend whilst driviing down your costs and turning more clicks into profitable clicks.

Curo Marketing also offer Website Usability Reports as well as Usability testing.

Your website could be the reason you are not receiving those all important sales/orders in todays tough economical climate. Website Usability Reporting is essential to turn traffic on your website into them all important conversions.

Who Are Curomarketing ?

Curo Marketing are a young, talented, and enthusiastic Digital Marketing company formed off the back of several years experience in the Digital Marketing arena. We are a UK based company with our main office being in Darlington.

At Curo Marketing we offer a personal, tailored approach to every Potential client. We want to work as hard to grow your business as you do.

Curomarketing’s Blog is Now Online!

Welcome to Curomarketings blog.
Curo Marketing are a market leading agency offering a wide range of successful Digital Marketing solutions varying from Pay Per Click (PPC) management services to Website Usabilty Testing and Reporting.

Curo Marketing are a young, talented, and enthusiastic Digital Marketing specialist that offer a personalised, tailored, and bespoke approach to all potential clients.